Organizations today are looking for ways to harness technology to reduce costs. Secure Push eDocument Delivery has the potential to reduce costs in multiple areas, while at the same time improving the overall customer experience. Secure Push eDocument Delivery in its simplest form is the delivery of information to customers and other stakeholders directly to their inbox. With more and more people online every day and a large majority of them reporting that they spend a majority of their time managing their email, delivering information to the inbox is one of the most efficient and effective ways to communicate with your customers and stakeholders. This is not a replacement to your web strategy, but a complementary approach.
Current Pull methodologies, designed to direct a user to a website has resulted in adoption rates of less than 10% across most industries. The primary reason for the low adoption rates is the requirement of the user to Take Action to be Pulled, or directed to a website. Once on the website, the user is then required to remember yet another user name and password and potentially navigate through numerous screens to reach their desired destination. And with many consumers still using dial up access, the challenges of the Pull model are even higher. These hurdles have resulted in user inertia, and the disappointing adoption rates. By Pushing the information directly to the user’s inbox, adoption rates increase to over 40% in a B2C environment and over 80% in a B2B environment. Adoption rates at this level will result in massive cost savings in postage, printing, paper and the personnel and overhead costs associated with your mailroom operations. » Read more: Secure Push eDocument Delivery